Business

The Flipkart Big Billion Days (BBD) is a yearly shopping event in India that has become known for huge discounts, deals that can’t be beaten, and a rush of online shoppers. It’s a time when people can’t wait to get their favorite items at the lowest prices. Even though customers are the main focus of this event, Flipkart sellers have found themselves at the front of this shopping frenzy. They have gained a lot from the Big Billion Days’ huge size and fame.   Advantages of Big Billion Days for Flipkart Sellers Flipkart Big Billion Days (BBD) is a great advantage for sellers as it brings in millions of customers for deals, which increases sales and revenue. Aside from helping sellers make more sales, BBD also gives them benefits like increased brand exposure, customer acquisition, inventory clearance, and exclusive perks like better product visibility, better placement in search results, and no shipping fees.  Even though there can be problems, like more competition and managing a large number of orders, most sellers find that the benefits of BBD trump these problems. Some crucial advantages are listed below More sales and money coming in One of the best things about the Big Billion Days for Flipkart sellers is that their sales and income go up a lot. Millions of people come to the event to look for deals and savings. Because there are so many customers, sellers get a lot of orders at once, which is a good time to make a lot of money and increase sales.  Sellers can get ready by stocking up on popular items and making sure they are priced fairly, which will help them make as much money as possible during this time. Know-About-Your-Brand and Reach The Big Billion Days is a well-publicized event that gets people from all over the country to pay attention. Sellers can use this large-scale marketing campaign to increase the visibility and reach of their business. By taking part in BBD, your business will be seen by more people, which could lead to more recognition and long-term customer loyalty.   Do You know about Amazon Movers and Shakers Feature? Getting a customer The sheer number of people who go to Flipkart on Big Billion Days gives sellers a great chance to find new customers. Many shoppers may not have bought from your brand before, but BBD deals can make them want to try it out for the first time.  By interacting with customers well and giving great service during the event, sellers can keep these new customers after the Big Billion Days are over. If you are a new seller on Flipkart, this is the right chance to get your first customer as well. Clearing out the stock For buyers, Big Billion Days is more than just a sales event; it’s also a great chance to get rid of items that aren’t moving as quickly. By giving great deals on goods that have been sitting in the warehouse for a while, sellers can not only free up valuable storage space but also get back money that can be put back into their business.   Features of Big Billion Days for Flipkart Sellers Flipkart’s Big Billion Days (BBD) sale in India gives sellers a number of special features and chances to increase their sales and income: This is a special event for sellers to take advantage of and gain a huge profit and clear their stocks as well. 1. More Visibility to Products participating in BBD Flipkart makes a list of its most popular goods and puts them in prominent places on its website and app. When a seller’s product is promoted, it gets more attention and is shown to a large number of potential customers. This can make a big difference for sales during the BBD sale event. 2. Early Access Flipkart Plus users can see BBD deals before anyone else. Before the sale even starts, this gives sellers the chance to meet with a large number of high-value customers. This kind of early involvement can help boost sales and build company loyalty. 3. Flash Sales or Live Sales During the BBD event, Flipkart has flash sales that offer deep discounts on a small number of goods for a short time. When customers see that a deal is only good for a short time, they often feel like they need to buy it right away. This can lead to a sudden increase in sales for sellers who take part in these flash sales. 4. Flipkart ads Flipkart Ads is a strong platform that lets sellers advertise their goods on Flipkart in a smart way. During BBD, Flipkart gives discounts and special deals to people who use this service. Sellers can show their ads to specific groups of people based on their demographics, hobbies, and behavior. This lets them create targeted marketing campaigns that get the most out of their money. There are three types of Flipkart Ads to promote your products on Flipkart, Product Listing Ads – For Product Sales Product Contextual Ads – For Product Sales and Brand Awareness Brand Ads – Branding and Product Launches 5. Seller Hub The Seller Hub on Flipkart is a one-stop shop for running businesses on the site. It has tools for marketing, customer service, and data. During BBD, the Seller Hub goes the extra mile by providing sellers with more tools and help to help them take advantage of the increased demand.   How to Win in Flipkart Big Billion Days? Flipkart buyers can use the following tips to get the most out of these special features during BBD:   Showcase Your Best Products: Make sure that your best-selling and most popular items are displayed in a noticeable way on Flipkart. This makes it more likely that your goods will be put on Flipkart’s featured list, where they will be seen by more people during early access and flash sales.   Flipkart ads well: Using Flipkart Ads, you can make ads that are…

Let’s take a closer look at how Paragon’s “We Touch Every Indian” and “Watch and Win” campaigns are used to connect with a bigger and younger audience. Paragon’s solid marketing campaigns worked like a charm with perfectly planned strategy and execution techniques. In the world of Indian companies, Paragon is a big deal. They’re famous for making really good and long-lasting shoes that lots of people in India wear. Paragon’s Footwear are everywhere, from big cities to small villages, and in this article, we’re going to figure out how they manage to reach so many people. We’ll break down their two infamous marketing campaigns and see what makes them so special. We Touch Every Indian’s Feet Campaign Imagine you’re on Instagram, scrolling through fun short videos. Paragon, a famous shoe brand, wanted to grab the attention of more people, especially young folks like you.  So, thanks to social media and influencers, Paragon now made sure more people know they’re a brand you can trust for high-quality shoes with this infamous marketing campaign, i.e.,  #WeTouchEveryIndiansFeet. Main Objective of Paragon’s Influencer Marketing Paragon’s marketing campaign harnessed the power of influencers to achieve several key objectives. The primary goal was to increase awareness and unite a wide range of audiences, emphasizing the brand’s mission to connect with every Indian at a personal level, right down to their “sole.” Additionally, Paragon’s campaign also aimed to reinforce its core values of trust and uncompromising quality. These values have been at the heart of Paragon Footwear since its inception, and the campaign sought to make sure that this commitment to trust and quality was well-communicated to its audience. In essence, Paragon’s campaign had a two-fold mission: to connect with diverse audiences and to emphasize the brand’s unwavering dedication to trust and quality, both of which are integral to its identity. Major Challenge of the Campaign In line with its mission of making a meaningful impact on the lives of every Indian, Paragon crafted the #WeTouchEveryIndiansFeet campaign. This strategic initiative aimed to resonate with a younger demographic, spotlighting the brand’s unwavering commitment to quality and durability with the help of influential figures. One major challenge Paragon faced in this campaign was breaking through the noise in a crowded digital space. With countless messages vying for attention, the task was to stand out and truly connect with the younger audience. Despite these challenges, Paragon’s #WeTouchEveryIndiansFeet campaign endeavored to leave a lasting impression on the younger generation while upholding its brand values. Also, learn more about the Impressive Business Plan of Zepto A Creative Take To infuse creativity into the campaign, Paragon adopted an innovative approach. They engaged both macro and micro-influencers hailing from various states to effectively convey the brand’s message and extend its reach.  These influencers were tasked with adding a unique twist to their content by showcasing clothing indigenous to their respective regions and dancing to traditional tunes, all while sporting Paragon Footwear. To maintain consistency and enhance brand recognition, each video featured the prominent placement of the Paragon logo. This creative strategy not only celebrated the diversity of India but also strengthened the campaign’s connection with a wide-ranging audience. It showcased the fusion of Paragon’s products with local culture, making the brand more relatable and memorable for viewers.  By combining tradition, fashion, and the Paragon logo in each influencer’s video, the campaign achieved its objective of effectively reaching out to and engaging a diverse audience across the country. Strategy in Picking the Right Influencers The success of this campaign hinged on a well-thought-out strategy for selecting the most suitable influencers, balancing both micro and macro figures effectively. The primary criteria for influencer selection revolved around two key factors: a substantial follower count and a strong engagement rate.  Equally essential was the authenticity of the influencer’s following, with a rigorous check to weed out any fake followers or engagement tactics involving comment bots and pods. Furthermore, creativity played a vital role in enhancing the overall performance of the campaign. After conducting extensive research and evaluation, a carefully curated group of 21 influencers emerged as the ideal candidates to carry forward the campaign’s message.  This strategy aimed to ensure that the influencers chosen would authentically resonate with the target audience, deliver a compelling message, and effectively amplify the brand’s values. Execution After the influencer selection process, each of them was generously gifted a pair of Paragon footwear based on their preferences. They were given full creative freedom to style the footwear as they saw fit, with the only requirement being that they wore Paragon’s products. Utilizing Instagram Reels, these content creators breathed life into the campaign with a series of captivating dance performances that began to generate significant attention almost instantly.    View this post on Instagram   A post shared by Poorav (@pooodup) As an illustrative example, Poorav from Karnataka created a remarkable dance skit that not only showcased his talent but also effectively communicated the brand’s key message. This approach to executing the campaign ensured that influencers were not only aligned with the brand but also had the creative space to infuse their unique personalities into the content, resulting in an engaging and impactful campaign that resonated with the audience. Watch and Win campaign Paragon Footwear’s “We Touch Every Indian’s Feet” campaign aimed to capture people’s attention and convey the brand’s rich history of reaching every part of India. The Challenge for Watch and Win Campaign Handling the sudden surge in website traffic was no small task. The unexpected influx of visitors due to the newspaper ads posed a significant challenge. It was crucial to ensure that the website could cope with this surge while providing a seamless experience for all users. A Strategic Approach In response to this challenge, a well-thought-out strategy was implemented. Detailed research and planning were carried out to estimate the expected traffic based on newspaper circulation and publication dates. This data-driven approach enabled the team to make informed decisions on server capacity. The server and development teams collaborated closely…

Since the pandemic, the concept of having groceries delivered to your doorstep through online platforms has become very popular. At this time, companies like Gorillas, JOKR, Swiggy Instamart, and Blinkit trying to reduce the delivery time. Zepto became the most successful one of all with their 10-minute delivery. Everyone is amazed thinking “How Zepto Delivery works?” What is Zepto? Zepto is a platform for delivering groceries in India that stands out by guaranteeing to bring your groceries to your doorstep in just 10 minutes. In comparison, other companies usually take around 30 minutes for their deliveries. Zepto focuses on providing essential daily items to you within this remarkable 10-minute timeframe. More than just another ordinary grocery delivery app, Zepto has been designed to completely transform how groceries are sold and delivered. By using Zepto’s unique 10-minute e-grocery delivery app, customers can easily shop for over 5000 products and have them delivered right to their homes with the convenience of the 10-minute promise How does Zepto Delivery Works? Zepto works on a unique system to deliver groceries in just ten minutes with the network of special storefronts (Dark Stores) and mini-warehouses, which cover up to 90% of the orders they receive.  Zepto focuses on what’s known as “quick commerce” in India, aiming to provide fast and immediate services tailored to the customer’s needs. Zepto has about 100 locations called “micro fulfillment centers” or “dark stores,” strategically located in areas where there is high demand.  These stores use advanced technology to handle tasks such as arranging products, planning efficient delivery routes to avoid traffic, and choosing the best location for each store. The company offers a wide range of products, nearly 2500 items, which include fresh fruits and vegetables, personal care products, essential cooking items, cleaning supplies, and various snacks and beverages.  Here’s how customers can use Zepto’s delivery service: Customers need to download the Zepto app or visit the website to see the list of available products. After registering and logging in, customers can browse and place their orders. Nearby dark stores receive notifications about the orders. The items are packed at the store, and then a delivery partner collects them. The delivery person brings the groceries right to the customer’s doorstep. Customers complete the payment and have the option to provide feedback about their experience.   Zepto Business Model Interestingly, the Zepto business model was conceived by a pair of teenagers.Their Model considers the Factors driving growth including increased consumption in lower-tier regions, rising incomes, greater eCommerce adoption, the demands of the youthful population, and overall improved affluence. The concept of a “Dark Store” might sound a bit intimidating, but during the Covid-19 pandemic, it proved to be a smart strategy that helped many retail businesses survive. Essentially, a Dark Store is a distribution center that isn’t open to the general public. The key to Zepto’s instant success lies in its ability to consistently fulfill over 2,500 different items within just 10 minutes. This incredible speed is at the heart of Zepto’s grocery business, allowing them to earn customer loyalty and fuel their rapid growth. What is a Dark Store? “Dark stores” refer to specific types of retail grocery outlets that are exclusively designed to fulfill the final stages of order processing for pickup and delivery.  These stores are strategically situated within a short distance from the customer’s location, usually just a few miles away.  It is one of the most smartest logistics management systems. Unlike conventional grocery stores, dark stores are smaller in size and offer a more limited range of products.  This trade-off between variety and delivery speed allows them to provide incredibly fast delivery times, often within less than an hour. Although the term might sound unfamiliar, the concept of dark stores is not new. They have been in operation in countries like the USA, Russia, and other major economies for some time.  These stores play a crucial role in meeting the demands of customers who seek swift and convenient delivery options for their groceries. By embracing this Dark Store concept, Zepto is able to deliver groceries within an impressive 10-minute window.  The grocery delivery sector is experiencing substantial profitability, and dynamic startups like Zepto are leading the way as one of the fastest-growing segments within this industry.   Benefits of the Zepto Business Model Zepto’s innovative business model not only addresses the challenges posed by the pandemic but also offers a range of benefits that cater to the evolving preferences of modern consumers. 1. Responsive to Pandemic Needs The founders of Zepto conceived the business model during a pandemic when the demand for grocery and food delivery services surged. Recognizing the need for rapid delivery amid increased demand, Zepto’s model emerged as a solution during these unforeseen circumstances. 2. Swift Delivery and Efficient Distribution Leveraging the Dark Store model, Zepto can efficiently manage and fulfill numerous orders in a short time span. Micro and cold warehouses strategically positioned enable effective distribution, bringing groceries closer to specific customer groups. This method grants Zepto control over the entire delivery process. 3. Expanded Customer Reach Utilizing cloud-based distribution hubs, Zepto broadens its accessibility to customers. These hubs offer around-the-clock online services, attracting customers who seek the convenience of grocery delivery platforms. 4. Safe and Contactless Shopping The rise of contactless shopping due to changing circumstances has prompted businesses to adopt the “dark store” concept. Cloud kitchens and dark stores, like Zepto, allow customers to shop for groceries and meals without physical interaction or the need to visit a physical store. Customers can select items, and the orders are promptly delivered. 5. Diverse Product Selection and Efficient Inventory Management Dark Stores provide meticulous inventory control and management of significant order volumes without the presence of in-store customers. Zepto’s AI-powered platform further enhances this aspect by enabling precise tracking of inventory and optimizing the range of products available.   To conclude, In a time marked by the pandemic’s disruptions, Zepto’s ingenious business model emerged as a response to the escalating…